Privacy Policy

VDMS believes in the importance of thoughtfully handling personal information and is committed to privacy practices that are transparent and compliant. This Privacy Policy sets out how VDMS uses the personal information we collect and receive about you.

Types of Personal Information

VDMS collects personal information in support of its mission to help people see and understand their data. This personal information is collected through a variety of ways. For example, we collect personal information through the registration and use of our software. Whether downloaded or accessed through a cloud-based service. We also collect personal information when you use or visit VDMS websites, attend a VDMS hosted or sponsored event, or participate in a VDMS community. We may also receive your information from third party partners. If you have other agreements with VDMS, then those agreements control with regard to the subject matter they cover.

The type of information we collect will depend on your interactions with VDMS. It may include:

Contact and Log In Information. Name, employer, title, email address, physical address, phone number, and similar contact info, user names and passwords.

Payment Information. Credit card number, banking information and billing address.

Demographic Information. Employment status, occupation, region. On occasion, VDMS may collect other demographic information, such as gender, race and age.

Usage and Geographic Data. VDMS collects personal information related to your use of our products, services and websites so that we can analyze and improve. VDMS may use aggregated, non-personally identifiable usage data for external training and marketing purposes. In some instances, VDMS may provide administrative functionality that allows you to opt out of the collection of some usage data.

Usage data may include information about your computer’s or mobile device’s operating system and browser type, device type, details about how you are using our products (but not including the underlying data), view your Internet Protocol (IP) address, geographic areas derived from your IP address, networking connection data, VDMS cookie information, file information, metadata, time stamped logs regarding access times and duration of visits, the websites you visited before coming to VDMS websites, and other usage data relating to your activities on our Sites, including the pages you request. We may link this information to the personal information you provide for purposes described in this Privacy Policy and may provide targeted product information back to users based on their user data.

Information Obtained from Third Party Sources
From time to time, we may receive personal information about you from third party sources who have checked that you have given your consent or are otherwise legally permitted or required to disclose your personal information to us. The types of information we collect from third parties include email addresses, names, positions, and company name, and we use the information we receive from these third parties to maintain and improve the accuracy of our records, conduct marketing surveys and campaigns, administer events, and provide customer service.

In general, we will use the personal information we collect from you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your personal information. However, we may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you if and where this is permitted by applicable data protection laws.

Images, Video and Recordings. Pictures, videos or audio recordings may be collected by VDMS. For example, if you attend a VDMS event, your image may be captured in a photo or video. If you call VDMS customer support, your call may be recorded.

If you decline to provide your personal information or ask us to delete it, we may be unable to continue to provide or support our products or services.

Ways we Use Personal Information

We use the personal information we collect for the purposes described in this Privacy Policy, as covered in any agreement that incorporates this Policy, or as disclosed to you in connection with our websites. For example, we will use your information to:

  • Provide and deliver products or services, including software updates;
    • Operate and improve our operations, systems, products, and services;
    • Understand you and your preferences to enhance your experience;
    • Respond to your comments and questions and provide customer service;
    • Send you service-related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
    • Communicate with you and your referrals about promotions, upcoming events, and news about products and services offered by VDMS and our selected partners;
    • Link or combine information about you with other personal information we get from third parties, to help understand your needs and provide you with better and more personalized service;
    • Enforce our terms and conditions or protect our business, partners, or users; or
    • Protect against, investigate, and deter fraudulent, unauthorized, or illegal activity

Reasons for Using Your Information

When we process your personal information, we will only do so where at least one of the following applies:

  • We need to use your personal information to perform our responsibilities under our contract with you and to provide you with tools and services;
    • We have a legitimate reason to use your personal information. For example, it is in our legitimate interests to use your personal information to improve our products and services; to tell you about changes to this Privacy Policy and other policies; to tell you about new products, services and events or changes to our products, services or websites; for business reasons (for example to develop and expand our business); and to tell you about offers or promotions we are running;
    • You have given consent to use your personal information. You may withdraw consent by “opting out” where we give you the opportunity to do so, or by contacting us using the contact details below.
    • If it is necessary for us to use your personal information in order to comply with a legal obligation; or
    • You have chosen to make the information public. You should not share any personal information which you wish to keep confidential or private.

Sharing of Personal Information

VDMS works to keep your personal information confidential and secure and does not sell your personal data. In some circumstances VDMS may share your information with third parties, for example:

  • We may share your personal information when we have your permission, including when you choose to share information using VDMS Public or post to our community websites;
  • We provide personal information to trusted partners who work on behalf of or with VDMS to provide us with services, for example, our data storage and marketing vendors and software providers. These companies may use your personal information to perform services and to help VDMS communicate with you about offers from VDMS and our marketing partners. VDMS maintains contracts with these companies restricting their access, use and disclosure of personal information in compliance with this Privacy Policy and any legal obligations;
  • If you connect to your third-party accounts through our products, we will use that information to authenticate you, enumerate the data sources available to you, download any data you request us to;
  • We may share your personal information with our current or future affiliates, which may include parent and subsidiary companies, joint ventures, or other companies under common control, in which case we will require our affiliates to honor this Privacy Policy;
  • We will disclose your personal information to comply with legal requirements, for example, in response to a court order or a subpoena. We also may disclose your personal information in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, verify, prevent, enforce compliance with, or take action regarding illegal or suspected illegal activities; suspected fraud; situations involving potential threats to the physical safety of any person; protection of the rights and property of VDMS, our agents, customers, or others; violations or suspected violations of our agreements and policies; or as otherwise required or permitted by law or consistent with legal requirements;
  • We transfer or disclose your personal information for corporate reasons. For example, to third parties in connection with or during negotiation of any merger, financing, acquisition, bankruptcy or similar transaction. We may also share personal information with our auditors, attorneys or other advisors in the connection with corporate functions; and
  • Finally, we also share aggregated, anonymized or statistical information about you, including demographics data, with others for a variety of purposes, for example, for improving products and services for VDMS and others.

We may facilitate third party services or ways to share data through third parties, including social media platforms, websites, applications, and services through “plug-ins,” widgets, buttons, and other third-party features on and connected with our websites, communications or products. Third parties whose services you use in connection with VDMS, such as our training and certification partners, or third parties whose websites we link to, may have information practices that are different from ours. This Privacy Policy does not apply to the activities of third parties when they are collecting or using data for their own purpose or on behalf of others. We are not responsible for the activities of these third parties. We encourage you to review their privacy policies to understand how they use your information.

Storage and Security of Your Personal Information

We have reasonable and appropriate physical, electronic, and managerial procedures in place to help safeguard your personal information. However, you should know that no company, including VDMS, can fully eliminate security risks associated with personal information. To help protect yourself, use a strong password, do not use the same passwords to access your VDMS accounts that you use with other accounts or services, and protect your user names and passwords to help prevent others from accessing your accounts and services.

Information collected by VDMS or on our behalf may be stored on your computers, on your mobile devices, or on our servers, and may be transferred to, accessed from, or stored and processed in, the United States and other countries including but not limited to Ireland, the United Kingdom, Australia, New Zealand, and Canada, and any other country where VDMS or its service providers maintain facilities or support centers (a list of VDMS offices can be found here:, including jurisdictions that may not have data privacy laws that provide protections equivalent to those provided in your home country. However, we will protect all personal information we obtain in accordance with this Privacy Policy and take reasonable steps to ensure that it is treated lawfully.

In certain circumstances we may retain your personal information after you have closed your account or are no longer actively engaged with VDMS. For example:

  • We may retain your personal information after you have closed your account so that we can send you information about products, services and publications we think you may be interested in. You can “unsubscribe” to receiving such messages or tell us you are no longer interested;
  • We may retain your personal information in order to protect our legal rights, or those of third parties, or to comply with the law; and
  • We may retain personal information about how you have used our products and services in order to improve and develop our business.
  • If you purchase products or services from us, we may retain your personal information for as long as we need to in order to provide you with customer service, or for compliance purposes, for example, in order to comply with our record keeping requirements.

Controlling your Personal Information

When you use our websites, you can usually choose to set your browser to remove cookies and to reject cookies from our servers. If you choose to remove or reject cookies, this could affect certain features or services of our websites.

You may have the right, depending on which country you reside in, to ask us to provide a copy of the personal information we hold about you (provided that we may ask you for proof of your identity). You may also have the right to ask us to correct any inaccuracies in your personal information or to ask us to delete it. We will consider these requests regardless of where you live.

In addition, if you are based in the EU and accessing our Sites, then you also have the right to ask us to:

  • Confirm whether or not personal information about you is being processed;
    • Provide you with details about how we process your personal information;
    • Consider your valid objection to the processing of your personal information (including the right to object to processing on grounds relating to your particular situation where we are relying on our legitimate interests as a legal basis for processing your personal information);
    • Update or delete personal information which we hold about you;
    • Restrict the way we process your personal information;
    • Consider your valid request to transfer your personal information to a third party provider of services (data portability); and
    • Ask us to treat your consent as withdrawn if you have previously provided us with consent to process your personal information and we rely on it as our legal basis for processing.

If you need help or wish to exercise any of the above rights or have questions about them, please contact us at We will consider all such requests and provide our response as soon as we can. Please note, however, that personal information may be exempt from such requests in certain circumstances, which may include circumstances where we need to keep processing your personal information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity.


How to contact us

VDMS is a member of a group of companies located in North America, the European Economic Area, New Zealand, and Australia. Click on this link for a complete, up-to-date list of our group companies who may process your personal information:

If you have any questions about how we use your personal information, or if you have any other privacy-related questions, please contact us at or at VDMS, Attn: VDMS Legal, IDA Industrial Estate, Srah Road, Tullamore, Co. Offlay, Ireland


From time to time, we will update this Privacy Policy. In the event there are material changes to our information practices, we will note those changes on VDMS’s Privacy Policy webpage ( and in some cases send a notification of changes via email.